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Saturday, February 16 • 12:00pm - 1:15pm
From Heinz Baked Beans to Nabisco Oreos: How the OU Made America Kosher

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How did a small organization of Orthodox synagogues dominate the kosher food industry? And how did kashrut, to which only a minority of Jews in the US even adhered, become a multi-billion dollar business? The OU played an important role in shaping the new industry, beginning with placing its heksher on the first can of Heinz baked beans in 1923. This session explores how eating as a Jew in the US has radically changed from the turn of the 20th century to the turn of the 21st.


Presenters
avatar for Jeffrey Yoskowitz

Jeffrey Yoskowitz

Jeffrey Yoskowitz is a writer, pickler and food entrepreneur. He is a co-founder of The Gefilteria, a purveyor of Old World Jewish foods in Brooklyn, NY whose products are available throughout the New York City area (gefilteria.com). He worked as a pickler for the Adamah Jewish Organic Farm and spreads pickling love around the world through workshops and demos. He has written for The New York Times, The Atlantic, Slate, Tablet and many other... Read More →


Saturday February 16, 2013 12:00pm - 1:15pm
Trenton concourse level