How did a small organization of Orthodox synagogues dominate the kosher food industry? And how did kashrut, to which only a minority of Jews in the US even adhered, become a multi-billion dollar business? The OU played an important role in shaping the new industry, beginning with placing its heksher on the first can of Heinz baked beans in 1923. This session explores how eating as a Jew in the US has radically changed from the turn of the 20th century to the turn of the 21st.